"I don’t think we believed in our wildest dreams that it would sell 5 million units in just three months," Simon Jeffrey, CEO of Sega Sammy

Well, Jeffery, I doubt you’re alone in those dreams, particularly among us gamers that find the success of this game rather unfortunate!

Sega continues to stay steady with independence within the industry, having just triumphed with 5 million copies sold of "Mario & Sonic at the Olympic Games"

Although Sega has been standing on its own legs for some time now, it still has some financial hurdles to overcome, and who could forget that even the Dreamcast, Sega’s last console, has come and gone? There is a trend within the industry lately with buyouts and mergers; EA continues to try and acquire Take-Two, whilst the Activision and Vivendi merger starts to show its promise.

Before anyone could even lend Sega a helping hand, Jeffery has already shut the door: "We have no interest in being acquired, we are very happy with our position right now."

"There is plenty of room for smaller companies to be successful and profitable in this business. You don’t have to be number one or number two. You can be number six very happily," Jeffrey said.

Sega ranks as the sixth-biggest game publisher in the United States by revenue, according to market research firm NPD.